Directed and designed diverse customer-facing materials across 120+ nationwide locations, ensuring a consistent brand image.

 

Planned, oversaw, and executed all aspects of quarterly LTO campaigns including leading photo shoots and designing all materials for cohesive brand messaging.

 

Partnered with the CMO, VP of Marketing, and various cross-functional directors to spearhead company-wide rebrand.

 

Collaborated closely with printers, photographers, stylists, and departments to ensure brand consistency and high-quality deliverables.

 

Led design efforts for annual Ovarian Cancer Awareness campaigns, coordinating brand-consistent designs across ads, promotional items, signage, POP, and more.

 

Contributed significantly to company growth, overseeing design operations for 20+ new locations, enhancing brand recognition, and increasing LTO sales.

 

Managed visual aesthetic and copy for all advertisements, emails, social media posts, promotional materials, and more.

 

Collaborated with cross-functional teams (sales, R&D, catering, IT, legal) for cohesive, effective designs aligned with business objectives.